Sunday, February 22, 2009
Starting at the top of your index/home page something like this: (After your logo or header graphic)
1) A heading tag that includes a keyword(s) or keyword phrases. A heading tag is bigger and bolder text than normal body text, so a search engine places more importance on it because you emphasize it.
2) Heading sizes range from h1 - h6 with h1 being the largest text. If you learn to use just a little Cascading Style Sheet code you can control the size of your headings. You could set an h1 sized heading to be only slightly larger than your normal text if you choose, and the search engine will still see it as an important heading.
1) A heading tag that includes a keyword(s) or keyword phrases. A heading tag is bigger and bolder text than normal body text, so a search engine places more importance on it because you emphasize it.
2) Heading sizes range from h1 - h6 with h1 being the largest text. If you learn to use just a little Cascading Style Sheet code you can control the size of your headings. You could set an h1 sized heading to be only slightly larger than your normal text if you choose, and the search engine will still see it as an important heading.
3) Next would be an introduction that describes your main theme. This would include several of your top keywords and keyword phrases. Repeat your top 1 or 2 keywords several times, include other keyword search terms too, but make it read in sentences that makes sense to your visitors.
4) A second paragraph could be added that got more specific using other words related to online education.
5) Next you could put smaller heading.
6) Then you'd list the links to your pages, and ideally have a brief decision of each link using keywords and keyword phrases in the text. You also want to have several pages of quality content to link to. Repeat that procedure for all your links that relate to your theme.
7) Next you might include a closing, keyword laden paragraph. More is not necessarily better when it comes to keywords, at least after a certain point. Writing "online education" fifty times across your page would probably result in you being caught for trying to cheat. Ideally, somewhere from 3% - 20% of your page text would be keywords. The percentage changes often and is different at each search engine. The 3-20 rule is a general guideline, and you can go higher if it makes sense and isn't redundant.
8) Finally, you can list your secondary content of book reviews, humor, and links. Skip the descriptions if they aren't necessary, or they may water down your theme too much. If you must include descriptions for these non-theme related links, keep them short and sweet. You also might include all the other site sections as simply a link to another index that lists them all. You could call it Entertainment, Miscellaneous, or whatever. These can be sub-indexes that can be optimized toward their own theme, which is the ideal way to go.
Now you've set the all important top of your page up with a strong theme. So far so good, but this isn't the only way you can create a strong theme so don't be compelled into following this exact formula. This was just an example to show you one way to set up a strong site theme. Use your
imagination, you many come up with an even better way.
4) A second paragraph could be added that got more specific using other words related to online education.
5) Next you could put smaller heading.
6) Then you'd list the links to your pages, and ideally have a brief decision of each link using keywords and keyword phrases in the text. You also want to have several pages of quality content to link to. Repeat that procedure for all your links that relate to your theme.
7) Next you might include a closing, keyword laden paragraph. More is not necessarily better when it comes to keywords, at least after a certain point. Writing "online education" fifty times across your page would probably result in you being caught for trying to cheat. Ideally, somewhere from 3% - 20% of your page text would be keywords. The percentage changes often and is different at each search engine. The 3-20 rule is a general guideline, and you can go higher if it makes sense and isn't redundant.
8) Finally, you can list your secondary content of book reviews, humor, and links. Skip the descriptions if they aren't necessary, or they may water down your theme too much. If you must include descriptions for these non-theme related links, keep them short and sweet. You also might include all the other site sections as simply a link to another index that lists them all. You could call it Entertainment, Miscellaneous, or whatever. These can be sub-indexes that can be optimized toward their own theme, which is the ideal way to go.
Now you've set the all important top of your page up with a strong theme. So far so good, but this isn't the only way you can create a strong theme so don't be compelled into following this exact formula. This was just an example to show you one way to set up a strong site theme. Use your
imagination, you many come up with an even better way.
Saturday, February 14, 2009
Remember those walls I built
Well baby they're tumbling down
And they didn't even put up a fight
They didn't even make a sound
I found a way to let you in
But I never really had a doubt
Standing in the light of your halo
I got my angel now
It's like I've been awakened
Every rule I had you breakin'
It's the risk that I'm takin'
I ain't never gonna shut you out
Everywhere I'm looking now
I'm surrounded by your embrace
Baby I can see your halo
You know you're my saving grace
You're everything I need and more
It's written all over your face
Baby I can feel your halo
Pray it won't fade away
I can feel your halo (halo) halo
I can see your halo (halo) halo
I can feel your halo (halo) halo
I can see your halo (halo) halo
Woah...
Hit me like a ray of sun
Burning through my darkest night
You're the only one that I want
Think I'm addicted to your light
I swore I'd never fall again
But this don't even feel like falling
Gravity can't forget
To pull me to the ground again
Feels like I've been awakened
Every rule I had you breakin'
The risk that I'm takin'
I'm never gonna shut you out
Everywhere I'm looking now
I'm surrounded by your embrace
Baby I can see your halo
You know you're my saving grace
You're everything I need and more
It's written all over your face
Baby I can feel your halo
Pray it won't fade away
I can feel your halo (halo) halo
I can see your halo (halo) halo
I can feel your halo (halo) halo
I can see your halo (halo) halo
I can feel your halo (halo) halo
I can see your halo (halo)
Halooooo ouuuu
Halooooo ouuuu
Halooooo ouuuu
Ouuuuu ouuuuu ouuuuu
Everywhere I'm looking now
I'm surrounded by your embrace
Baby I can see your halo
You know you're my saving grace
You're everything I need and more
It's written all over your face
Baby I can feel your halo
Pray it won't fade away
I can feel your halo (halo) halo
I can see your halo (halo) halo
I can feel your halo (halo) halo
I can see your halo (halo) halo
I can feel your halo (halo) halo
I can see your halo (halo) halo
I can feel your halo (halo) halo
I can see your halo (halo) halo
Monday, February 9, 2009
Here is the acid test that will prove what we just said is right: Carefully examine the body text of your existing homepage. Then, attempt to insert three to five different keywords and key phrases three to four times each, somewhere within the actual body of your existing page. In doing that, chances are you will end up with a homepage that is next to impossible to understand and read.One mistake some people do is to force their prospects to wade through endless key phrase lists or paragraphs, in an attempt to describe their features and benefits. The other reason they do that is in trying to please the search engines at the same time. Writing a powerful and effective homepage around carefully defined keywords and key phrases is a sure way you can drive targeted traffic to your web site and keep them there once you do.
If some people still say re-writing a homepage takes too much time and costs too much money, think of the cost of losing prospective clients and the real cost of lost sales and lost opportunities. In the end, writing a strong homepage that will achieve all your desired goals will largely justify your time invested and the efforts you will have placed in the re-writing of your homepage.
This section presents a recommended layout for your homepage in order to make it as search engine friendly as possible. This is where you set the theme of your site. Let's suppose the primary focus of your site is about online education. You also have secondary content that is there as alternative content for those not interested online education. There is also other content that you would like to share with your visitors. For example, this might include book reviews, humor, and links.
The top of your homepage, as discussed earlier is the most important. This is where you set the keywords and theme for the most important part of your site, the thing you really want to be found for.
Wednesday, February 4, 2009
Your homepage is the most important page on your web site. If you concentrate your most important keywords and key phrases in your homepage many times, the search engines will surely notice and index it accordingly. But will it still read easily and will the sentences flow freely to your real human visitors? There are some good chances that it might not. As a primer, having just 40 or 50 words on your homepage will not deliver the message effectively. To be powerful and effective, a homepage needs at least 300 to 400 words for maximum search engine throughput andeffectiveness.
One way to do that is to increase your word count with more value-added content. This often means rewriting your whole homepage all over again. The main reason to this is you will probably never have enough room to skillfully work your important keywords and key phrases into the body text of your homepage. This may not please your boss or marketing department, but a full re-write is often necessary and highly advisable to achieve high rankings in the engines, while at the same time having a homepage that will please your site visitors and convert a good proportion of them into real buyers.
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