Sunday, January 25, 2009
Many search engines are opposed to doorway pages and cloaking. They consider doorway and cloaked pages to be spam and encourage people to use other avenues to increase the relevancy of their pages. We’ll talk about doorway pages and cloaking a bit later.Meta Tags (Ask.Com As An Example)
Though Meta tags are indexed and considered to be regular text, Ask.com claims it doesn't give them priority over HTML titles and other text. Though you should use meta tags in all your pages, some webmasters claim their doorway pages for Ask.com rank better when they don't use them. If you do use Meta tags, make your description tag no more than 150 characters and your keywords tag no more than 1,024 characters long.
Keywords In The URL And File Names
It's generally believed that Ask.com gives some weight to keywords in filenames and URL names. If you're creating a file, try to name it with keywords.
Keywords In The ALT Tags
Ask.com indexes ALT tags, so if you use images on your site, make sure to add them. ALT tags should contain more than the image's description. They should include keywords, especially if the image is at the top of the page. ALT tags are
explained later.
Page Length
There's been some debate about how long doorway pages for AltaVista should be. Some webmasters say short pages rank higher, while others argue that long pages are the way to go. According to AltaVista's help 17 section, it prefers long and informative pages. We've found that pages with 600-900 words are most likely to rank well.
Frame Support
AltaVista has the ability to index frames, but it sometimes indexes and links to pages intended only as navigation. To keep this from happening to you, submit a framefree site map containing the pages that you want indexed. You may also want to include a "robots.txt" file to prohibit AltaVista from indexing certain pages.
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