Monday, March 2, 2009

One Site – One Theme

It's important to note that you shouldn't try to optimize your home page for more than one theme. They just end up weakening each other's strength when you do that. By using simple links to your alternative content, a link to your humor page can get folks where they want to go, and then you can write your humor page as a secondary index optimized toward a humor theme. In the end, each page should be optimized for search engines for the main topic of that page or site section.

Search engine optimization is made up of many simple techniques that work together to create a comprehensive overall strategy. This combination of techniques is greater as a whole than the sum of the parts. While you can skip any small technique that is a part of the overall strategy, it will subtract from the edge you'd gain by employing all the tactics.

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