Monday, June 15, 2009

Technorati

www.technorati.com The word technorati is a combination of the words technology and literati. The mainstay of technorati is blogs. Technorati is basically concerned with the world ‘live’ web, as opposed to the World Wide Web. The world ‘live’ web is that part of the World Wide Web which is constantly being updated and is interactive. Technorati searches for and organizes independent, user generated content, whether it is blogs, videos or pictures. This kind of ‘personal’ media is also sometimes referred to as citizen media.

Before examining the workings of technorati, let’s take a look at blogs as they are the basis of technorati. A weblog or blog (as it is commonly known) is a kind of daily diary or journal but it is online. Blogs are a very powerful tool of communication. They may be very personal and not actually trying to achieve an audience at all, whilst on the other hand, they could be vying for mass viewing. In any case, blogs are quite influential. They reflect a wide variety of opinions and topics, and they are as varied as the millions who write them and read them. Millions also respond to these blogs and are influenced by them.

Within the blogging community, bloggers connect to other bloggers on a regular basis. This means that they are engaged in an interaction that is almost like an open conversation. This is where technorati comes to fore. Technorati tracks blogs and the conversations around them, and it rapidly indexes these links. The world live web is buzzing with activity that many are entirely unaware of.

For example, every day over 175,000 new blogs are created. These blogs are updated regularly as well. There are 18 blog updates per second – which means that there are 1.6 million posts being made every day. This could be a gold mine of potential visitors to your website.

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